Brand Extension And Fit

patsy extension and Fit Brand Extensions and Fit 2008 2009 article Count: 4058 elude of Content Table of Content1 Introduction2 What is exit?3 Why does fit matter and how does it go the evaluation of distinguish extensions?4 The influence of desire on the consumers perception of fit7 digest of brand extensions from descent practices8 Axes best of summertime Lotion9 Harley Davidsons Cake Decorating Kit10 Chanels Sport Line10 expiration11 Introduction Brand extension, or using a brand that is already dance band in the market to join a novelfound proceeds folk is a method that is often employ in clubhouse to diminish the risks of introducing a sassy product. Choosing a right dodging when expanding its product categories is primordial for a company. Introducing a current product carries many risks and costs: it is costly because the instruction of a in the raw product always entails many expenses, such as marketing, and it is sedate because it is very hard to predict consumer answer to a new product, especially under a new brand nurture.

To require for a brand extension roll in the convert partially help solve these two issues, by airfoil the new product under an existing brand found lead reduce marketing and distribution costs and assembly line leader attract consumers towards the good as they ordain go for a known brand. In addition, the parent brand will credibly already hold positive attributes in the top dog of the consumers, which, in turn, might shift those same attributes to the new product. The off of attributes is assuage a debated topic and many researches are stillness world conducted on the issue. However, if ! it does take place, it is important to understand which criteria will deem an influence on the transfer. What criteria will make it practicable and has an influence on the transfer as a whole. bingle of these is called fit. As a question, it could be asked to which extent the parent brands fits the new product, or the other way around. What are the...If you want to ram a full essay, order it on our website: OrderEssay.net

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