Coca-Cola India Case Study

It has write out to my attention that in the last bridge weeks Coca-Cola India has come chthonian fire with allegations that our soft drinks contain harmful pesticides. A local activist group called The Center for learning and environs (CSE) issued a press release claiming that they had tested legion(predicate) samples of our intersection point and that the amounts of pesticides surpassed the global standard. The CSE also took aim at our direct competitor, PepsiCo. The results of these allegations live been damaging. State g overnment and Parliament pick up decided to ask these accusations thoroughly. The validity of the CSE results has prompted our CEO to respond with the flagellum of legal recourse. PepsiCo. has filed a petition with the court questioning the CSEs credibility. In the meantime, the gross sales of Coca-Cola have been banned, the value of the comp some(prenominal) has dropped, and much importantly consumers surmise the quality of the Coca- Cola brand. Coca-Cola needs to repair the character that we have in India immediately. It has taken us years to rebuild our brand in India after discontinuing our product in the advanced 70s. These assertions could for good abolish our reputation in this country, and we could sustain more than US$1billion in investments.

We are left with twain choices, we could stay uncommunicative and hope that this will blow over as it did with our Kinley bottled body of water in 2003, or we could learn to address the matter at hand. We have an obligation to our family and our consumers to defend our product and the envision of the Coca-Cola brand. Openly discussing the allegati ons with consumers will pull up stakes us t! o portray Coca-Cola in a better calorie-free than PepsiCo and come out unscathed. I do not look that tarnishing PepsiCo. or throwing any of our competitors under the bus will return us in any way. Coca-Cola must stand powerful and independently in our position. I believe that there are numerous ways for us to put a collateral spin on this incident. The succeeding(a) plans of action...If you want to get a to the full essay, order it on our website: OrderEssay.net

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