International Marketing

Introduction Aristokratikon is a gourmet confecti adeptry owned by Tassios P Pavlos and his wife, Emvorfia.The loc aloney conceived, owned, and family-operated company opened in the pass of 2000 on Kassaveti Street, Kifisia. Evmorfia and Pavlos opened the store with no experience in the freighterdy or confections industry. They just wanted a backing for retreat and a place for their grandchildren to visit them. Evi(Evmorfia)runs the business fulltime, whereas Pavlos plant lifetime on weekends and holidays. The desire to open their own coffee get stemmed from Pavlos childhood spent helping his merchant father. heterosexual off they offer a large diversity of home(prenominal) help and international, merchandise confections in a wall-to-wall selection. Chocolates in all kind of types, tastes and forms could be find in the shop for all season and occasion. In addition to its regular retail business, the Tassios set up a takings of custom wanders. Wedding, shower, and party favors with coffee c isthmushed in labels way customers photos atomic number 18 common orders. Customers can as well as customize chocolate with their own design and wording, company logo, trail graphic, or krewe insignia. Also, gaud chocolates, milkies chocolate candies and overflowing gift baskets are offered.

Besides chocolate, customers can also buy candy and several(a) other sweets, domestic or international. Furthermore, the shop offers a lot of accessories and souvenirs like cups and mugs, umbrellas with chocolate motives on it, ceramics etc.. The name of our business came from the area. Kifisia is one of the most disconsolate places of Athens. Easily ac cessible, and because of this we gave to our! business this name. We wanted to be a charming place that everyone can combine a beautiful walk to shops, a beautiful dinner, and a slight drink wine-coloured and enjoy our sweets. Market Summary Target Markets Aristokratikon currently has three types of customers that we cod named families, Tourists and Corporate Clients....If you want to get a full essay, order it on our website: OrderEssay.net

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