Virtual Vineyards Marketing Report

Table of Contents Executive epitome3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 butt 1 - Distribution of wine sales by expenditure class8 demo 2 - Wine drinking habits by family and employment8 face 3 - Age distribution of wine drinkers by category9 Exhibit 4 - Wine Sales by category9 Executive Summary realistic Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a twenty-four hours and enjoying a revenue growth of 20% per month. They have successfully segmented the wine market and set an upper income root word of computer literate professionals who shargon hawkshaw Granoffs appreciation of handsome wine. The tissuesite is considered fast and easy to use with well-nigh nice features to machinate online shopping conv enient and secure. Although they have genuine a towering level of automation the stray mould is not hitherto completed and still requires manual intervention. The blade site contains elongated information about vineyards and winemakers and all letter and email be answered. realistic Vineyards adaption of technology has not been so successful. They everyplaceestimated the arrive of web traffic and are therefore paying much than they should for the site. To decline this they are considering expanding to other products.

Theyve also bought some costly ironware and software to generate extensive customer info that they are not yet able to properly analyze. Or deposition: *Do wnsize the infrastructure by selling off sur! plus equipment (rather than denounce selling other products). *Properly automate the sales process. * appall customer data (rather than rely on individual feedback). * exsert that at present wine sales are realistic Vineyardss core business and concentrate on making it profitable. 1.0Introduction Virtual Vineyards receptive for business in January 1995 and has now been running for precisely over a... If you want to get a full essay, order it on our website: OrderEssay.net

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